In just a few years, artificial intelligence has nearly taken over the globe.
The rise of AI has had an impact on virtually every business, but few are as significant as the changes it has brought to the SEO space. According to new data, 86.07% of SEO professionals have already incorporated AI into their SEO strategy, and it’s easy to understand why.
Generative AI techniques are extremely useful for activities such as keyword research, meta-tag optimization, subject brainstorming, content creation, and competitor analysis. Also, Google is no stranger to artificial intelligence, having used it to fuel its search algorithms for many years.
Beginning with BERT (Bidirectional Encoder Representations from Transformers) in 2018, Google began integrating natural language processing (NLP) and natural language comprehension (NLU) to better understand and respond to user searches.
This trend continued with the introduction of MUM (Multitask Unified Model) in 2021, which Google claims is 1,000 times more powerful than BERT.
MUM is multilingual (it recognizes 75 languages), multimodal (it can understand images, sounds, and videos), and capable of multitasking. As a result, Google can interpret and respond to more complicated questions using MUM than with BERT.
How Digital Marketers Use AI in 2025
Artificial intelligence (AI) in marketing is rapidly growing. AI is helping to improve marketing operations and data analysis.
So, how can intelligent marketers keep ahead of the AI curve by 2025? And how do you use AI to develop successful campaigns?
Marketing professionals are excited about the impact of AI technology on their professions, with 69% feeling this way. 17% are both excited and concerned about AI’s impact on their jobs.
• 60% are positive about their industry’s future, while 1% are pessimistic.
Marketing adoption of artificial intelligence
- 56% of marketers are actively utilizing AI, while 44% are waiting for more established options.
- 32% of marketing organizations have fully implemented AI
- 43% are experimenting with AI.
Marketing use cases for AI:
- 51% use AI tools to optimize content, from email causes to search engine optimization.
- 50% create content with AI.
- 45% use AI to brainstorm content ideas.
- 43% automate repetitive tasks and processes with AI software.
- 43% believe AI is crucial for their social media strategy.
Additionally, 41% use AI tools to gain insights from data. 73% believe AI helps provide tailored consumer experiences.
Reasons why marketers are not adopting AI:
- 39% of marketers are unsure how to safely employ Gen AI.
- 43% claim they don’t know how to get the most value out of generation AI.
- 54% believe gen AI training is essential for their role.
- 70% say their employer does not provide gen AI training.
Top AI challenges for marketers
- include rising performance expectations (50%),
- changing tools and software (49%),
- potential changes in strategy or direction (48%), and concerns about accuracy and quality (31%).
Future of AI in marketing:
- 70% expect AI to play a bigger role
48% prioritize expanding AI use.
Consumers’ perceptions of AI in marketing:
- 66% of Gen Zers are interested in personalized deals and tailored product recommendations.
- 18% are confident in detecting chatbot interactions.
- 90% prefer a human customer service representative over a chatbot.
- 41% of people under 34 have opposite feelings about companies using AI.
What Is SEO AI?
Artificial intelligence (AI) has irrevocably altered search. Users receive personalized search results based on their previous activity, devices, locations, and hundreds of other characteristics. AI-powered search engines do not use standard indexing methods, instead relying on intent and context to provide personalized answers that cite websites rather than rank them. While the AI SEO tactics we’ve all taught remain as an optimization foundation, the evolving competitive landscape prioritizes page one results.
8 Tips on How To USE AI SEO To Improve Your Website
Create and Optimize Content
Yes, you can employ artificial intelligence to create content quickly. But how will it be superior content?
Understanding the searcher’s purpose allows you to generate content that will rank higher and be clicked on. It’s not about inserting keywords. It’s all about understanding your audience and what they desire. And here, artificial intelligence is a terrific little assist.
Conduct audience-focused keyword research
What exactly if you could describe any target audience and let a machine pick the best keywords for you? Artificial intelligence can help you with this! Understanding the inner workings of your target audience allows you to identify the keywords they are most likely to utilize.
Analyze data
Data analysis is an important aspect of marketing. Artificial intelligence techniques can help you collect data faster and detect patterns in datasets.
Marketing teams may use AI to analyze data on a wider scale, giving them the information they need to plan and launch effective campaigns. Businesses, for example, can utilize AI-powered market research tools to streamline datasets, resulting in faster insights.
Run a Backlink Analysis
Finally, backlinks are still one of the most important ranking factors for Google and other search engines. If you want to dominate the SERPs and appear in AIOs, you must have a higher-quality backlink profile than your competition. Backlinks play an important role in SEO success.
This occurs when another website connects to yours in an article or blog post. Not only does this help you establish domain authority, but it also increases the likelihood of visitors clicking through to your website if it appears on other trustworthy domains.
Run SEO Audits
Checking a website’s general health ensures its usefulness for both internal and external purposes. You’ll need to do an internal inquiry into numerous elements, such as the sitemap, anchor text, and even social media networks. A thorough audit will identify red flag issues that must be addressed, as load time is a significant factor.
One of the reasons why this is so crucial is to avoid receiving a penalty by Google for doing something that may harm your site’s rating. There are numerous small details that might lead to this, and if you are not an SEO specialist, you may be doing it unknowingly.
When you have an external audit, you will receive extensive input on best practices for your content, links, and so on. A full SEO audit is fairly hard and technical, and you may find numerous technical instructions of how to do one. If you’re not a techie, it may not sound like the most enjoyable pastime in the world, but when done correctly, it may increase your earnings in ways you never imagined possible.
Generate content ideas
Content is essential for getting found online, but quality takes precedence over quantity. Experimenting with new sorts of high-quality content that resonate with your personas, correspond to the results of your keyword research, and hence rank highly for the searches that most precisely reflect your company’s offering(s) is an important component of developing a solid content marketing plan.
Fresh material that is well-planned and cleverly positioned can broaden your reach and bring additional traffic to your website. However, what happens when you become stuck in a ‘content rut’?
There are numerous tools and strategies available to assist you develop ideas for shaking up your content balance and identifying new possibilities to give relevant, helpful content to your target audience.
Improve Internal Linking
Internal links assist Google in finding, indexing, and understanding all of your website’s pages. They also assist users in navigating your website and finding the information they want.
Internal links, when used strategically, can send page authority to key pages. A well-thought-out internal linking strategy can assist spread the benefit of high-quality backlinks from one page to another. In brief, internal linking is essential for any website owner who wants to rank higher in Google.
Generate Schema Markup
Schema markup helps your website rank higher for a variety of content types. Data markup is available for a wide range of data formats, such as:
- Articles.
- Local companies
- Restaurants
- TV shows and ratings
- Book reviews
- Movies
- Software apps
- Events
- Frequently Asked Questions (FAQ).
There are hundreds of different markup types, ranging from toy stores to medicinal dosing schedules. If you have any kind of data on your website, there’s a strong likelihood that it has an associated item scope and item type.
Websites having schema markup will rank higher in the SERPs than those without it. One study found that webpages with markup rank four positions higher in the SERPs than those without schema markup. While it’s unclear whether the greater outcome is solely attributable to the markup, there is clearly some association.
Currently, one-third of Google’s search results have rich snippets, including schema markup. However, current data shows that less than one-third of websites use schema markup.